Leading Professional Mobile Radio (PMR) industry media, Critical Communications Review (www.criticalcommunicationsreview.com/ccr), as an official media partner of PMRExpo 2022 exhibition, visited the event and made a lot of conversations with manufacturers, developers, and government officials to understand the big picture of the industry and find out what’s new is offered at the show.

At the Kirisun booth, Gert Jan Wolf, founder of The Critical Communications Review, managed to get hold of Terry Lin, VP of Kirisun, and have a conversation about the latest product and solution from the company and its overseas strategy. With over 30 years of experience in the PMR industry, Kirisun has been growing rapidly in the global market and has become a leading professional wireless communications solution provider.

Gert: It’s great to see you again Terry. Tell me how Kirisun has gone through this challenging period for all of us. How did Kirisun perform?

Terry: Obviously, COVID-19 has brought lots of challenges to international business, and Kirisun is not an exception.  As the macro economy slowed down, it was a common practice for companies to freeze headcounts. Kirisun made a bold decision to keep hiring more professionals. We have hired over 100 new staff in the past three years. We believe investment in the team and talents is the best investment into future growth. The numbers from this year are encouraging, we will have a 100% growth over 2021 at the end of next month. As the economy grows back to normal and our team becomes stronger, we are prudently optimistic about the global business.

In Chinese, the word “crisis” itself has a two-fold meaning. It is “crisis” and “opportunity” together. This pandemic has exposed areas that many governments need to improve. Communication system during emergencies for sectors such as healthcare was not receiving enough attention. When the authority realizes its importance, there is an opportunity for technology providers to facilitate improvement.

Gert: What have you guys brought to the show this time, is there any new technology or innovation you are showcasing here?

Terry: Yes absolutely, we keep investing in our RND; more than 15% of our revenue is invested in new product development each year and that is the key driving force for Kirisun to move faster in the global markets. As you can see here, we have a complete series of DMR products and solutions for mission and business-critical user scenarios; we have one of the best PoC business frameworks designed for our partners not only offering them hardware and platform but also tailoring the most suitable running mode for our partners. Moreover, we have built the emergency comms system for first responders such as firefighters, EMS and emergency response teams. In a nutshell, Kirisun has grown to be a one-stop solution provider specializing in professional team communications technologies.

Gert: That's brilliant Terry, how has your PoC solution been received in the international markets?

Terry: With a series of PoC products successfully passing the OTA TEST of T-Mobile, Kirisun has become one of the best PoC solution providers in the USA. We helped our local partners win their clients' trust and become the largest PoC provider of fire service departments with the shipment of over 10,000 professional 4G PoC radios and dispatching solutions. We have also helped ZAIN, the 2nd largest mobile operator in Saudi Arabia, to become one of the major PoC service providers in the country and fulfill compliance requests by the MOI. One of our goals is to become one of the best PoC framework providers, like our DMR product line. We have helped our partners to deliver over 5,000 DMR projects from businesses to public safety in the past 10 years. I believe Kirisun PoC solutions will help our existing and new partners to achieve greater business success in the coming future.

Gert: How do you see Kirisun in the next 3-5 years for your global business growth?

Terry: Good question Gert, we aim to be one of the best professional solution providers of DMR & PoC in the global market within the next 3-5 years as we see great potential from the market for a promising growth of least 5 times for Kirisun today.

We have redefined 30 key countries/regions in the global markets, and we will further strengthen localized marketing and technical services to further empower Kirisun’s strategic partners to penetrate vertical markets and make Kirisun their trusted partner.

We believe the future belongs to innovators. Kirisun will be focusing on DMR and PoC, continuing to enrich our product & solutions in various verticals, and further opening our API interface for the integration of DICT technology. We’ll also work closely with experienced partners who have expertise in IoT, 3rd party applications, and big data. Always adhering to integration, innovation, and creating a safe world, we continue to gain recognition from more users and gain long-term win-win cooperation with powerful partners.

Watch the full interview here: Radio China Magazine YouTube Channel